A Space for highs, lows and growth

Have questions about physical therapy, wellness visits or women’s health? Please contact me (Kristie Mulder) via phone call, text, or email.

Privacy Policy

Last updated: 1/25/2026

Firm Foundation Physical Therapy (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your information when you visit our website, interact with our advertisements (including Meta/Facebook and Instagram ads), or communicate with us.

1. Information We Collect

We may collect the following types of information:

a. Personal Information You Provide

  • Name

  • Email address

  • Phone number

  • Information you submit through contact forms, appointment requests, or lead forms

b. Automatically Collected Information
When you visit our website or interact with our ads, we may automatically collect:

  • IP address

  • Browser type

  • Pages visited and time spent on our site

  • Device information

  • Interactions with our ads

This information is collected using cookies, pixels, and similar technologies.

2. Use of Meta (Facebook & Instagram) Advertising

We use Meta advertising tools, including the Meta Pixel, to:

  • Measure the effectiveness of our ads

  • Deliver relevant ads to people who may be interested in our services

  • Understand how users interact with our website

Meta may collect or receive information from our website and use it in accordance with their own data policies. We do not share protected health information (PHI) with Meta.

You can learn more about how Meta uses data by reviewing Meta’s Privacy Policy.

3. How We Use Your Information

We may use your information to:

  • Respond to inquiries and appointment requests

  • Provide information about our services

  • Improve our website and marketing efforts

  • Communicate with you via phone, email, or text (if you opt in)

We do not sell your personal information.

4. Health Information (HIPAA)

If you become a patient of [Clinic Name], any protected health information (PHI) you provide is handled in compliance with the Health Insurance Portability and Accountability Act (HIPAA).
Marketing and advertising data collected through our website or ads is kept separate from your medical records.

5. Sharing of Information

We may share information with:

  • Service providers who help operate our website or advertising (e.g., website hosting, analytics, advertising platforms)

  • Legal or regulatory authorities if required by law

All service providers are required to protect your information.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to improve website functionality and marketing performance. You can control cookies through your browser settings.

7. Your Rights and Choices

Depending on your location, you may have the right to:

  • Request access to your personal information

  • Request corrections or deletion

  • Opt out of marketing communications

To exercise these rights, contact us using the information below.

8. Data Security

We take reasonable administrative and technical measures to protect your information. However, no method of transmission over the internet is 100% secure.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.

10. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact:

Firm Foundation Physical Therapy
Phone: 989-402-2667
Email: Kristie.firmfoundation@gmail.com